![]() ![]() ![]() Often, companies have several product lines that might or might not profit over time. In essence, the matrix tends to measure a company’s units’ value along with its other assets so as to list a particular company’s priorities, and the way it should address them strategically. ![]() Today, this matrix model is claimed to be used by Fortune 500 companies who are reputed to have the largest market cap size worldwide. The BCG matrix is based on a planning strategy that helps companies place their products/assets in a graphical setup, the BCG Matrix model was devised in the year 1968 by the founder of Boston Consulting Group - Bruce Henderson. A management framework, the Growth-Share Matrix by Boston Consulting Group that assists businesses in managing their ventures and determining what priorities they should put first. ![]()
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